{"id":700,"date":"2023-07-03T23:05:26","date_gmt":"2023-07-03T16:05:26","guid":{"rendered":"https:\/\/tuyendung.edu.vn\/blog\/?p=700"},"modified":"2023-07-03T23:05:58","modified_gmt":"2023-07-03T16:05:58","slug":"yoy-la-gi","status":"publish","type":"post","link":"https:\/\/tuyendung.edu.vn\/blog\/yoy-la-gi.html","title":{"rendered":"YOY l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u00fd ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a YOY trong kinh doanh"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#YOY_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> YOY l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Cach_tinh_YOY_trong_kinh_doanh\"><span class=\"toc_number toc_depth_1\">2<\/span> C\u00e1ch t\u00ednh YOY trong kinh doanh<\/a><\/li><li><a href=\"#Ung_dung_cua_YOY_trong_phan_tich_du_lieu_kinh_doanh\"><span class=\"toc_number toc_depth_1\">3<\/span> \u1ee8ng d\u1ee5ng c\u1ee7a YOY trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh<\/a><\/li><li><a href=\"#Loi_ich_cua_viec_su_dung_YOY_trong_kinh_doanh\"><span class=\"toc_number toc_depth_1\">4<\/span> L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng YOY trong kinh doanh<\/a><ul><li><a href=\"#Danh_gia_su_phat_trien_cua_doanh_nghiep_theo_thoi_gian\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p theo th\u1eddi gian<\/a><\/li><li><a href=\"#Phat_hien_xu_huong_va_mo_hinh_trong_du_lieu_kinh_doanh\"><span class=\"toc_number toc_depth_2\">4.2<\/span> Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u kinh doanh<\/a><\/li><li><a href=\"#Xac_dinh_yeu_to_anh_huong_den_su_tang_truong_hoac_suy_giam_trong_kinh_doanh\"><span class=\"toc_number toc_depth_2\">4.3<\/span> X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m trong kinh doanh<\/a><\/li><\/ul><\/li><li><a href=\"#Luu_y_khi_su_dung_YOY_trong_phan_tich_kinh_doanh\"><span class=\"toc_number toc_depth_1\">5<\/span> L\u01b0u \u00fd khi s\u1eed d\u1ee5ng YOY trong ph\u00e2n t\u00edch kinh doanh<\/a><ul><li><a href=\"#Can_co_du_lieu_day_du_va_chinh_xac\"><span class=\"toc_number toc_depth_2\">5.1<\/span> C\u1ea7n c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c<\/a><\/li><li><a href=\"#Phai_xac_dinh_duoc_cung_mot_thoi_diem_trong_cac_nam_khac_nhau\"><span class=\"toc_number toc_depth_2\">5.2<\/span> Ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m trong c\u00e1c n\u0103m kh\u00e1c nhau<\/a><\/li><li><a href=\"#Can_xem_xet_cac_yeu_to_ben_ngoai\"><span class=\"toc_number toc_depth_2\">5.3<\/span> C\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/a><\/li><li><a href=\"#Can_phan_tich_them_cac_chi_so_khac\"><span class=\"toc_number toc_depth_2\">5.4<\/span> C\u1ea7n ph\u00e2n t\u00edch th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<p style=\"text-align: justify;\">Trong l\u0129nh v\u1ef1c kinh doanh, thu\u1eadt ng\u1eef &#8220;YOY&#8221; (Year-Over-Year) \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 \u00fd ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a YOY trong vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh. V\u1eady <a href=\"https:\/\/tuyendung.edu.vn\/blog\/yoy-la-gi.html\" target=\"_blank\" rel=\"noopener\"><strong>YOY l\u00e0 g\u00ec<\/strong> <\/a>v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p? H\u00e3y c\u00f9ng <strong>tuyendung<\/strong> t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"YOY_la_gi\">YOY l\u00e0 g\u00ec?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" src=\"https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/yoy.jpg\" alt=\"yoy\" width=\"800\" height=\"450\" srcset=\"https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/yoy-768x432.jpg 768w, https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/yoy.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">YOY l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a thu\u1eadt ng\u1eef &#8220;Year-Over-Year&#8221;, c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;YoY growth&#8221; ho\u1eb7c &#8220;So s\u00e1nh theo n\u0103m&#8221;. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch th\u1ed1ng k\u00ea trong kinh doanh \u0111\u1ec3 so s\u00e1nh d\u1eef li\u1ec7u ho\u1eb7c ch\u1ec9 s\u1ed1 trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\">Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, Year-Over-Year cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia \u0111o l\u01b0\u1eddng s\u1ef1 thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t ch\u1ec9 s\u1ed1 ho\u1eb7c d\u1eef li\u1ec7u kinh doanh theo t\u1eebng n\u0103m. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 bi\u1ec3u \u0111\u1ed3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi vi\u1ec7c so s\u00e1nh d\u1eef li\u1ec7u Year-Over-Year, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong m\u1ed9t ch\u1ec9 s\u1ed1 kinh doanh nh\u01b0 doanh thu, l\u1ee3i nhu\u1eadn, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh s\u1ed1 b\u00e1n h\u00e0ng, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. B\u1eb1ng c\u00e1ch so s\u00e1nh d\u1eef li\u1ec7u gi\u1eefa c\u00e1c n\u0103m, ta c\u00f3 th\u1ec3 nh\u1eadn ra xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh, v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin quan tr\u1ecdng n\u00e0y.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd, YOY gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh, so s\u00e1nh v\u1edbi c\u00e1c k\u1ef3 tr\u01b0\u1edbc v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap c\u00e1c chuy\u00ean gia kinh doanh v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean xu h\u01b0\u1edbng v\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u01a1 s\u1edf.<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Cach_tinh_YOY_trong_kinh_doanh\">C\u00e1ch t\u00ednh YOY trong kinh doanh<\/span><\/h2>\n<p style=\"text-align: justify;\">Trong kinh doanh, Year-Over-Year \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh to\u00e1n s\u1ef1 thay \u0111\u1ed5i gi\u1eefa hai n\u0103m li\u00ean ti\u1ebfp trong c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh nh\u01b0 doanh thu, l\u1ee3i nhu\u1eadn, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh s\u1ed1 b\u00e1n h\u00e0ng, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. T\u00ednh to\u00e1n Year-Over-Year gi\u00fap nh\u00ecn th\u1ea5y m\u1ee9c t\u0103ng tr\u01b0\u1edfng ho\u1eb7c gi\u1ea3m s\u00fat c\u1ee7a m\u1ed9t ch\u1ec9 s\u1ed1 kinh doanh trong kho\u1ea3ng th\u1eddi gian t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\">C\u00f4ng th\u1ee9c t\u00ednh YOY \u0111\u01a1n gi\u1ea3n l\u00e0:<\/p>\n<p style=\"text-align: justify;\">YOY = [(Ch\u1ec9 s\u1ed1 hi\u1ec7n t\u1ea1i &#8211; Ch\u1ec9 s\u1ed1 c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc) \/ Ch\u1ec9 s\u1ed1 c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc] * 100<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, \u0111\u1ec3 t\u00ednh YOY doanh thu, b\u1ea1n c\u1ea7n l\u1ea5y doanh thu c\u1ee7a n\u0103m hi\u1ec7n t\u1ea1i tr\u1eeb \u0111i doanh thu c\u1ee7a n\u0103m tr\u01b0\u1edbc \u0111\u00f3, sau \u0111\u00f3 chia k\u1ebft qu\u1ea3 cho doanh thu c\u1ee7a n\u0103m tr\u01b0\u1edbc v\u00e0 nh\u00e2n 100. K\u1ebft qu\u1ea3 n\u00e0y s\u1ebd cho bi\u1ebft t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c gi\u1ea3m s\u00fat c\u1ee7a doanh thu so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p style=\"text-align: justify;\">C\u00f4ng th\u1ee9c n\u00e0y c\u0169ng \u00e1p d\u1ee5ng cho c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c trong kinh doanh. B\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n YOY cho c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m c\u1ee7a doanh nghi\u1ec7p trong su\u1ed1t c\u00e1c giai \u0111o\u1ea1n th\u1eddi gian.<\/p>\n<p style=\"text-align: justify;\">YOY gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n theo th\u1eddi gian. N\u1ebfu YOY \u00e2m, \u0111\u00f3 th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ef1 gi\u1ea3m s\u00fat so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu YOY d\u01b0\u01a1ng, \u0111\u00f3 th\u1ec3 hi\u1ec7n m\u1ed9t t\u0103ng tr\u01b0\u1edfng so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<blockquote><p>Xem th\u00eam: <a href=\"https:\/\/tuyendung.edu.vn\/blog\/back-office-la-gi.html\" target=\"_blank\" rel=\"noopener\"><strong>Back office l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y trong doanh nghi\u1ec7p<\/strong><\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span id=\"Ung_dung_cua_YOY_trong_phan_tich_du_lieu_kinh_doanh\">\u1ee8ng d\u1ee5ng c\u1ee7a YOY trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-705\" src=\"https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/cach-tinh-yoy.jpg\" alt=\"c\u00e1ch t\u00ednh yoy\" width=\"800\" height=\"518\" srcset=\"https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/cach-tinh-yoy-768x497.jpg 768w, https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/cach-tinh-yoy.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">YOY (Year-Over-Year) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 thay \u0111\u1ed5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p theo th\u1eddi gian. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap c\u00e1c chuy\u00ean gia kinh doanh v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a YOY trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u0110o l\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng doanh thu: YOY cho ph\u00e9p doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh thu t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c. B\u1eb1ng c\u00e1ch so s\u00e1nh doanh thu c\u1ee7a c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u1edbi doanh thu hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng doanh thu trong t\u01b0\u01a1ng lai.<\/li>\n<li aria-level=\"1\">\u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5: YOY cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong su\u1ed1t c\u00e1c giai \u0111o\u1ea1n th\u1eddi gian. B\u1eb1ng c\u00e1ch so s\u00e1nh doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan kh\u00e1c theo YOY, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng hay kh\u00f4ng.<\/li>\n<li aria-level=\"1\">Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh ti\u00eau th\u1ee5: B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch YOY, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 m\u00f4 h\u00ecnh ti\u00eau th\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li aria-level=\"1\">\u0110\u1ecbnh v\u1ecb so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: YOY cho ph\u00e9p doanh nghi\u1ec7p so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch so s\u00e1nh YOY c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong ng\u00e0nh v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh cao h\u01a1n.<\/li>\n<li aria-level=\"1\">\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c: D\u1ef1a tr\u00ean ph\u00e2n t\u00edch YOY, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u0103ng c\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh. C\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n c\u00f3 th\u1ec3 bao g\u1ed3m \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3, t\u0103ng c\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb m\u1edbi, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span id=\"Loi_ich_cua_viec_su_dung_YOY_trong_kinh_doanh\">L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng YOY trong kinh doanh<\/span><\/h2>\n<p style=\"text-align: justify;\">Vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Year-Over-Year (YOY) trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng YOY:<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Danh_gia_su_phat_trien_cua_doanh_nghiep_theo_thoi_gian\">\u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p theo th\u1eddi gian<\/span><\/h3>\n<p style=\"text-align: justify;\">YOY cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh qua c\u00e1c giai \u0111o\u1ea1n th\u1eddi gian. B\u1eb1ng c\u00e1ch so s\u00e1nh d\u1eef li\u1ec7u kinh doanh c\u1ee7a c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m trong c\u00e1c n\u0103m kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m, v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Phat_hien_xu_huong_va_mo_hinh_trong_du_lieu_kinh_doanh\">Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u kinh doanh<\/span><\/h3>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch YOY gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u kinh doanh. B\u1eb1ng c\u00e1ch so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh theo YOY, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng \u1ee9ng nh\u1eb1m t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng t\u00edch c\u1ef1c v\u00e0 gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Xac_dinh_yeu_to_anh_huong_den_su_tang_truong_hoac_suy_giam_trong_kinh_doanh\">X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m trong kinh doanh<\/span><\/h3>\n<p style=\"text-align: justify;\">YOY cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m trong kinh doanh. B\u1eb1ng c\u00e1ch so s\u00e1nh d\u1eef li\u1ec7u theo YOY v\u00e0 ph\u00e2n t\u00edch c\u00e1c bi\u1ebfn s\u1ed1 kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ho\u1eb7c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i vi. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh.<\/p>\n<p style=\"text-align: justify;\">Trong kinh doanh, vi\u1ec7c s\u1eed d\u1ee5ng YOY trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u mang l\u1ea1i s\u1ef1 th\u00f4ng minh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i.<\/p>\n<blockquote><p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/tuyendung.edu.vn\/blog\/reviewer-la-gi.html\" target=\"_blank\" rel=\"noopener\"><strong>Reviewer l\u00e0 g\u00ec? \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t reviewer chuy\u00ean nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng g\u00ec?<\/strong><\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span id=\"Luu_y_khi_su_dung_YOY_trong_phan_tich_kinh_doanh\">L\u01b0u \u00fd khi s\u1eed d\u1ee5ng YOY trong ph\u00e2n t\u00edch kinh doanh<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-706\" src=\"https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/loi-ich-cua-yoy.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/loi-ich-cua-yoy-768x480.jpg 768w, https:\/\/tuyendung.edu.vn\/blog\/wp-content\/uploads\/2023\/07\/03\/loi-ich-cua-yoy.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Year-Over-Year (YOY) trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh, c\u00f3 nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng sau \u0111\u00e2y:<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Can_co_du_lieu_day_du_va_chinh_xac\">C\u1ea7n c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c<\/span><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch YOY, c\u1ea7n c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c t\u1eeb c\u00e1c giai \u0111o\u1ea1n th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3. D\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c thi\u1ebfu s\u00f3t c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 sai l\u1ec7ch trong ph\u00e2n t\u00edch.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Phai_xac_dinh_duoc_cung_mot_thoi_diem_trong_cac_nam_khac_nhau\">Ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m trong c\u00e1c n\u0103m kh\u00e1c nhau<\/span><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ec3 so s\u00e1nh YOY, c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m trong c\u00e1c n\u0103m kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed9 so s\u00e1nh ch\u00ednh x\u00e1c gi\u1eefa c\u00e1c n\u0103m.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Can_xem_xet_cac_yeu_to_ben_ngoai\">C\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/span><\/h3>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch YOY ch\u1ec9 x\u00e9t \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u1eddi gian v\u00e0 kh\u00f4ng xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3. Do \u0111\u00f3, c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u00e0 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch, c\u00f4ng ngh\u1ec7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Can_phan_tich_them_cac_chi_so_khac\">C\u1ea7n ph\u00e2n t\u00edch th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c<\/span><\/h3>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch YOY ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p, c\u1ea7n ph\u00e2n t\u00edch th\u00eam c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 QoQ (Quarter-Over-Quarter), MoM (Month-Over-Month), hay c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c s\u1eed d\u1ee5ng YOY trong ph\u00e2n t\u00edch kinh doanh c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 xu h\u01b0\u1edbng trong doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3, c\u1ea7n k\u1ebft h\u1ee3p YOY v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch kh\u00e1c v\u00e0 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng li\u00ean quan.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Xem th\u00eam: <a href=\"https:\/\/tuyendung.edu.vn\/blog\/cach-viet-bao-cao.html\" target=\"_blank\" rel=\"noopener\"><strong>C\u00e1ch vi\u1ebft b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3: H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft<\/strong><\/a><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ph\u00e1p Year-Over-Year (YOY) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh, gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p theo th\u1eddi gian v\u00e0 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng trong d\u1eef li\u1ec7u. S\u1eed d\u1ee5ng YOY, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m trong kinh doanh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>YOY l\u00e0 g\u00ec<\/strong>? c\u1ee7a <a href=\"https:\/\/tuyendung.edu.vn\/blog\/\" target=\"_blank\" rel=\"noopener\"><strong>tuyendung<\/strong><\/a>. C\u00e1c b\u1ea1n h\u00e3y \u0111\u00f3n \u0111\u1ecdc th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ti\u1ebfp theo c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c h\u1eefu \u00edch nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c1 YOY l\u00e0 g\u00ec?2 C\u00e1ch t\u00ednh YOY trong kinh doanh3 \u1ee8ng d\u1ee5ng c\u1ee7a YOY trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh4 L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng YOY trong kinh doanh4.1 \u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p theo th\u1eddi gian4.2 Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u kinh doanh4.3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tong-hop"],"acf":[],"_links":{"self":[{"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":2,"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/700\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/posts\/700\/revisions\/708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tuyendung.edu.vn\/blog\/wp-json\/wp\/v2\/categories?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}